In the digital age, UX/UI plays an important role in reshaping the customer experience journey, in order to make an impression and improve customer satisfaction from the very first touch points, especially across channels. online, thereby, promoting brand value, increasing business efficiency, helping businesses develop sustainably.

In the age of digital platforms and ubiquitous applications, brand identity is not only in traditional elements such as logos, slogans, advertisements, and brand sayings. Customer experience in general becomes the most important factor in helping customers identify a brand. In particular, the user experience and interface illustration also contribute significantly to highlighting the brand in the digital age. Brands become powerful and valuable when the design thinking in the UX/UI of the business is coherent, simple but attractive, in order to increase user interaction. The solution thinking in UX is different, connected and intelligent, making the brand different, outstanding and easy to leave an impression on users.