SEO means Search Engine Optimization and is the process used to optimize a Website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

SEO is divided into two basic parts: Onpage SEO and Offpage SEO. In order for your Website to have a good ranking on search engines: Requires you to know how to combine both Onpage and Offpage SEO optimization methods.