1. What is OnPage SEO and how to optimize?

What is OnPage SEO?
Onpage SEO is one of the most important concepts in SEO. On-page SEO is the optimization of the display as well as the content of the website to help: The website becomes more friendly with the Google search engine. Google offers about 200 factors to evaluate and rank Website. You should do the most important things to: Make sure search engines get to the page they want.

How to optimize Onpage
The most important OnPage SEO factors are:

• Has optimized title and description
• Proper URL structure
• User-friendly navigation (breadcrumbs, user sitemaps)
• Optimize internal links
• Text formatting (use bold, italic, etc.)
• Properly optimized H1 tags and other H tags
• Optimize images (image size, appropriate image name, use ALT text)
• User-friendly 404 page
• Page loading speed
• Mobile-friendly page
• High Quality Fresh Content (This is always the most important SEO factor!)
• External Links (no broken links or bad website links)

2. What is OffPage SEO and how to optimize?

What is OffPage SEO?
Off-page SEO is a technique of building links outside the Website to: Improve the position of the website in the search engine results pages. Offpage SEO is done after you have done a good job of optimizing onpage SEO  The most important thing in OffPage SEO is:

• Backlinks
• Social Media Marketing
• Brand Mention

Why is OffPage SEO so important?
Search engines have been trying for decades to find a way to return the best results to searchers.
To achieve this, they take into account OnPage SEO factors (described above), several other quality factors, and OffPage SEO.
OffPage SEO gives them very good signals about how outsiders (websites and other users) perceive a particular website.
A high-quality and useful website is more likely to get backlinks from other sites.
It's more likely to get brand mentions on social media (Facebook likes, tweets, Pins, etc) and more likely to be bookmarked on profiles and shared among your communities. like-minded users.

Backlinks – Link Building
Link building is the most popular and effective OffPage SEO technique. Essentially, by building links to your site you're trying to gather as many "votes" for you as possible, so you can bypass your competitors and rank high. than.

Social media marketing – Marketing through social networks
Social media marketing is part of OffPage SEO and if you think about it, it is also a form of link building. It should be noted that almost all the links you get from social networking sites are nofollow, but this does not mean that they do not have any value.
Social media mentions are gaining ground as ranking factors and the proper settings of social profiles can also boost SEO.

Brand Mention – Mark the brand
Google loves brands and likes to rank branded websites on top of the results. The reason is the same as explained above for Expertise, Authority and Trust (E-A-T). Brands are more trustworthy and likely to be trusted by users, and this translates to a better user experience and more satisfied Google users.
The difference between brand mentions, link building, and social media marketing is that brand mentions don't necessarily have a link pointing to your website. It could be mentioning your brand in forums, articles, reviews or social networks.