SEO stands for Search Engine Optimization meaning search engine optimization, helping your page rank higher on Google and other search engines to increase traffic to your website.

You can design and develop your pages based on what search engines find in a website, this will change as technology trends continue to evolve. And if you're done, you can tweak your web presence to make sure it's useful and informative.

However, search engine optimization is not always like that. In the early days of the Internet, Google ranked web pages by the number of times each web page used a particular keyword. This leads to a practice known as “keyword stuffing” and it means that even high-quality websites can easily get buried. Now Google prioritizes quality over keyword density. If you have a website, you can invest time and experience to create a website that makes you more likely to rank high.

WHY IS SEO IMPORTANT?

Nowadays, the internet has become a place to store all the necessary information of users. The Internet thrives and makes user behavior change as well. From the traditional buying behavior in the past, consumers have bought more on the internet.

SEO helps increase the number of potential customers

In the process of purchasing or searching for information related to products/services, consumers will certainly perform search queries on search engines. Now if your website does not appear on the SERP, then you have certainly lost a large number of potential customers.

SEO helps increase brand awareness

In a traditional business, you need to have a store in a good location with lots of traffic from which you will have more potential customers. In online business with search engines, too, every day users have thousands of search queries showing interest in the industry, product or service you are providing. If you don't show up on search rankings, it's like you don't have a good position in a traditional business.

SEO helps optimize the cost of reaching customers

If you compare SEO with other methods of reaching customers, SEO helps you to reduce costs a lot. Successful SEO implementation will help you increase visits every day. And as traffic increases, the likelihood of a successful sale of the product increases as well. Meanwhile, this traffic is free, while you have to pay for Google Adwords.