Let's say your business goals include increasing brand awareness. To achieve this, you can implement an SEO-focused content strategy to increase your website's visibility on search engine results pages (SERPs) and drive traffic to search engine results pages (SERPs). your product or service. As you develop a content strategy, there are a number of questions to answer.

1. Who will read your content?

Who is the target audience for your content? What audience are you creating content for? Just as your business can have many types of customers, your content strategy can cater to many types of users. Using a variety of content types and channels will help you deliver content that fits each personality.

2. What problem will you solve for your audience(s)?

Ideally, your product or service solves a problem you know your audience has. Similarly, your content trains and educates your audience through this problem as they begin to identify and address it. The right content strategy supports people on both sides of your product: those who are still figuring out what their key challenges are, and the people who have been using your product to overcome those. this challenge. Your content reinforces the solution(s) you're offering and helps you build credibility with your target audience.

3. What makes you unique?

Your competitors may have similar products to yours, which means your potential customers need to know what makes your product better - or at least different. To demonstrate why you are worth buying, you need to demonstrate why you are worth listening. Once you figure that out, instill that message in your content.

4. What content formats will you focus on?

To figure out which formats to focus on, you need to meet your audience where they are. Otherwise, you could be wasting your time creating content that doesn't reach your audience or capture their attention.

5. How will you manage content creation and publishing?

Figuring out how you will create and publish all your content can be a daunting task. In a small team this can be easy as you may be the sole decision maker. As your company grows, you may need to collaborate with several content teams to find an efficient process.