If you don't coordinate with the marketing elements, write content just to make the website... less empty! For businesses that are less interested in Content Marketing for the website, they just stop at thinking that the website is created to have a channel containing the business's contact information without being deeply aware that: Quality Content Marketing will help increase revenue.

Understand what information customers need, what problems are facing. Customer research is an important step in marketing. You understand them, you talk about what they need, then they will listen to you.
Content must be relevant to your business.
Content is not a discrete element. Content writing activities must be planned specifically, coordinated in accordance with communication strategies and messages, contributing to the overall goal of the overall marketing strategy.
Find a way to deliver content to the right target audience. If your content is good but doesn't attract the right audience, you won't be able to sell.
Measure and improve content performance based on metrics like website traffic, time on page, bounce rate, conversion rate, and more.